Four ways to make your listing stand out
Making your listing stand out from the others is the key to getting buyers in the door. Let’s have a look at four things real estate agents can do with their listing to get the best possible result for their homeowners.
Presenting a home in the best light is definitely a key step in making sure your listings stand out.
Real estate agents agree that styling a property in a certain way will help achieve a higher sale price and many believe it’s key to moving a home faster.
So what styling tips do agents recommend?
The most popular one is to declutter. That involves hiding or removing items in a room so that there is less stuff sitting around. When there is too much clutter a room feels smaller, and that’s the opposite of what new home buyers are looking for.
However, sometimes more significant steps are needed, especially when the agent or seller are hoping for a top price. Over at The New York Times, they recount a story of one homeowner who put their home on the market after taking steps to declutter but maintained the owner’s eclectic mix of furniture. The home failed to sell, even after dropping the price from $1.85 million to $1.65 million. Eventually, the selling agent convinced the owners to bring in a professional home stager, and they removed the owner’s furniture and added new contemporary pieces.
The place was “mobbed” at the first open house, and with a crowd of buyers, they were able to achieve a successful sale for $1.8 million.
As Jane Saidenberg, the design director of Studio D noted:
“It’s not just about solving a problem now, but much more about presenting a lifestyle to prospective buyers.”
Why are buyers expecting such high standards, especially in the larger cities? It may be due to the abundance of real estate shows on TV where viewers are exposed to high-quality listings that are immaculately presented. When they arrive at a home that is for sale, they expect that high standard to be there. If the property is presented in a dated fashion, then buyers will either walk out or expect to pay a lower price than they would for a listing that is presented as a ‘trophy home.’
Be present for the photo shoot
Some real estate agents never show up for the photo shoot, or if they do they push the photographer to move through as quickly as possible so the agent can ‘move on to more important things’. Agents that treat their listings this way are missing the point.
A well-orchestrated photo shoot, where the agent and photographer work as a team to create compelling images that present the home in the best possible way, will get the best possible result.
The homeowners love to see the agent take a hands-on approach to the photo shoot as well, and with the agent present, it allows the photographer to focus on creating great images rather than be distracted by the owner, or pets, or other matters that can make their time more difficult than it needs to be.
Use drone shots … when it’s appropriate to do so
We’ve spoken previously about the importance of using drone shots, and they certainly can get the attention of buyers.
Got a listing with a great location? Use a drone to show how close it is to a local landmark or the city.
Got a large property with lots of space? Use a drone to show the size of the property.
Got a listing with a lot of trees around it? Use a drone to get a clear view of the home.
Got a small property that’s very close to neighbors? Don’t use a drone.
Got a property with a bad roof? Don’t use a drone.
Just remember that not all drone pilots are created equal. Some drone pilots crash things.
As one writer noted in this article at Inman – Drones in real estate: 3 things to consider before hiring a pilot:
“Make sure you ask for a testimonial, see previous examples of their work, and ask if they carry general liability insurance. The risk is too high to hire a pilot without these qualifications.”
Share the listing on social media
The majority of buyers in your local area are probably using social media on a daily basis, so you need to make sure your listings are there as well.
However, a lot of agents only post photos or links to their latest listings, and I think that’s a mistake. As this comment from AgentImage notes:
“You have to mix it up and share more content on Facebook that piques the interest of your followers, not just pitching your latest listing.
While posting high-quality photos of your properties can help you to get more shares and likes, you should also create content that is interesting to your demographic that will create a buzz, generate awareness about the community and real estate market, and solicit feedback and interaction.”
Three tips to keep in mind for Facebook marketing if you’re a real estate agent:
1. Create Friends lists in your personal profile so that when you share content, you can choose to only show it to your buyer and seller connections on Facebook.
2. Do mix business with personal when posting content, whether it’s your personal profile or your business Page.
3. Commit to your Facebook marketing plan, and make sure you stick at it long-term.
Contact us and put our 23+ years of experience in media, content creation and marketing to work for you to make your listing stand out!
Northern Virginia Real Estate Photography